Change In Business Approaches Post COVID
- As this global nightmare does not seem likely to stop anytime soon, businesses are being forced to take a long and hard look at their models. Many players have used this opportunity to take their businesses online and diversify. This situation has significantly impacted customer sensibilities, demands, and interaction. A top to bottom change in existing communication and sales model is necessary.
- It is no longer just a question of sales and profit. Businesses need to seem genuinely helpful and not opportunistic. Many brands are playing up this angle by sharing useful information about the virus, taking initiatives to help employees and the community at large, and building goodwill.
- Brands are stepping up their social media game, engaging existing customers, and attracting prospective ones through targeted communication about useful offers, online marketing, and delivery options.
- All brand communication is currently centered on the pandemic but focusing on the bright side and giving people hope.
- Many brands have successfully located business opportunities while also being sympathetic and humane. Vodafone makes a case for this by encouraging users to recharge for others on their website.
